March 28, 2024 7:02 AM
-
lorelei.bowman@email.maze.design
How to exceed CX expectations, plus UXR trends of 2024 💡
Maze's new collection of resources on enhancing customer experience through user-centric decisions and research.
The latest resources from Maze’s content hub and The Optimal Path PodcastThe latest resources from Maze’s content hub and The Optimal Path Podcast The latest resources on user research from Maze Curated resources for creating an exceptional custom
March 28, 2024 7:02 AM
-
lorelei.bowman@email.maze.design
How to exceed CX expectations, plus UXR trends of 2024 💡
Maze's new collection of resources on enhancing customer experience through user-centric decisions and research.
The latest resources from Maze’s content hub and The Optimal Path PodcastThe latest resources from Maze’s content hub and The Optimal Path Podcast The latest resources on user research from Maze Curated resources for creating an exceptional custom
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</style></head><body data-new-gr-c-s-loaded="14.1094.0" style="width:100%; font-family:'Public Sans',Helvetica,Arial; padding:0; margin:0"><div style="color:transparent; visibility:hidden; opacity:0; font-size:0px; border:0; max-height:1px; width:1px; margin:0px; padding:0px; border-width:0px!important; display:none!important; line-height:0px!important"><img border="0" width="1" height="1" src="http://post.spmailtechnolo.com/q/g3w3jxtS0634LF4hXUWoQw~~/AARGbAA~/RgRn5_1xPVcDc3BjQgpmBHF4BWZY2EwwUhVlbXVsaXN0MDJAb3V0bG9vay5jb21YBAAAA40~" alt=""></div><span style="color:transparent; visibility:hidden; display:none; opacity:0; height:0; width:0; font-size:0">The latest resources from Maze’s content hub and The Optimal Path Podcast</span><img src="https://links.maze.co/e/eo?_t=cabd730d7895436cbffb9d8460f4ac13&_m=cd3610cc7c324b16b442c573c35545f5&_e=FHVrC9ryT6YhvVgfPQWL71tHi4GjF-3SNiRH4EPN6Ecw-bP68aJp0q6M9eLkmsNsYk5YReMI0vDsW5CXOFTn8-54G4_L3z_2zmOxWFa56fmJvIPjothf4USJPFnImyHEP1Fsz-7WwoWyE4KFNjEguw%3D%3D" width="1" height="1" style="border:0; 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color:#CCCCCC; font-size:12px"><img src="https://tgikta.stripocdn.email/content/guids/CABINET_e23f51a53c6f4563f360608277557614/images/intheloopmaze_92k.png" alt="" width="140" style="display:block; border:0; outline:none; text-decoration:none"></a> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="es-header" align="center" role="none" style="border-collapse:collapse; border-spacing:0px; table-layout:fixed!important; width:100%; background-color:transparent; background-repeat:repeat; background-position:center top"><tbody><tr><td align="center" bgcolor="#e1e8f0" style="padding:0; margin:0; background-color:#e1e8f0"><table bgcolor="#ffffff" class="es-header-body" align="center" cellpadding="0" cellspacing="0" role="none" style="border-collapse:collapse; border-spacing:0px; background-color:transparent; width:600px"><tbody><tr><td align="left" bgcolor="#ffffff" style="padding:0; margin:0; background-color:#ffffff"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" valign="top" style="padding:0; margin:0; width:600px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" class="es-m-p20r es-m-p20l" style="margin:0; padding-top:10px; padding-bottom:10px; padding-left:40px; padding-right:40px; font-size:0"><table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td style="padding:0; margin:0; border-bottom:1px solid #e1e8f0; background:unset; height:1px; width:100%; margin:0px"></td></tr></tbody></table></td></tr><tr><td align="left" class="es-m-p20t es-m-p5b es-m-p20l" style="padding:0; margin:0; padding-top:30px; padding-left:40px; padding-right:40px"><p style="margin:0; font-family:'public sans',helvetica,arial; line-height:17px; color:#465568; font-size:14px">The latest resources on user research from Maze</p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td class="es-m-p0t es-m-p20b es-m-p20r es-m-p20l" align="left" bgcolor="#ffffff" style="margin:0; padding-top:10px; padding-bottom:30px; padding-left:40px; padding-right:40px; background-color:#ffffff"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" valign="top" style="padding:0; margin:0; width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0"><h2 style="margin:0; line-height:35px; font-family:roobert,helvetica,arial; font-size:29px; font-style:normal; font-weight:600; color:#000000">Curated resources for creating an exceptional customer experience</h2></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="border-collapse:collapse; border-spacing:0px; table-layout:fixed!important; width:100%"><tbody><tr><td align="center" bgcolor="#e1e8f0" style="padding:0; margin:0; background-color:#e1e8f0"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="border-collapse:collapse; border-spacing:0px; background-color:#FFFFFF; width:600px"><tbody><tr><td class="es-m-p20r es-m-p20l" align="left" bgcolor="#ffffff" style="padding:0; margin:0; padding-bottom:30px; padding-left:40px; padding-right:40px; background-color:#ffffff"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" valign="top" style="padding:0; margin:0; width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:separate; border-spacing:0px; border-radius:5px"><tbody><tr><td align="center" style="padding:0; margin:0; font-size:0px"><a href="#" style="text-decoration:underline; color:#0068A5; font-size:14px"><img class="adapt-img" src="https://tgikta.stripocdn.email/content/guids/CABINET_91cb68c8a79a5767bfe88de6e1c2f03f4df94cc0a9d931c3aea7a3da224bc192/images/untitled_design_21modified.png" alt="" width="520" style="display:block; border:0; outline:none; text-decoration:none"></a> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="border-collapse:collapse; border-spacing:0px; table-layout:fixed!important; width:100%"><tbody><tr><td align="center" bgcolor="#e1e8f0" style="padding:0; margin:0; background-color:#e1e8f0"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="border-collapse:collapse; border-spacing:0px; background-color:#FFFFFF; width:600px"><tbody><tr><td class="es-m-p20r es-m-p20l" align="left" bgcolor="#ffffff" style="padding:0; margin:0; padding-bottom:25px; padding-left:40px; padding-right:40px; background-color:#ffffff"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" valign="top" style="padding:0; margin:0; width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:separate; border-spacing:0px; border-radius:5px"><tbody><tr><td align="left" style="padding:0; margin:0"><p style="margin:0; font-family:'Public Sans',Helvetica,Arial; line-height:23px; color:#000000; font-size:15px">Seamless customer experiences don’t just happen—they’re a product of consistent user-centric decisions, fueled by strategy and research.</p><p style="margin:0; font-family:'Public Sans',Helvetica,Arial; line-height:23px; color:#000000; font-size:15px"><br></p><p style="margin:0; font-family:'Public Sans',Helvetica,Arial; line-height:23px; color:#000000; font-size:15px">From signing up and logging in, to raising a support ticket or submitting a payment; every moment spent with your product should not only meet user expectations, but exceed them.</p><p style="margin:0; font-family:'Public Sans',Helvetica,Arial; line-height:23px; color:#000000; font-size:15px"><br></p><p style="margin:0; font-family:'Public Sans',Helvetica,Arial; line-height:23px; color:#000000; font-size:15px">In our newest collection, we’ve hand-selected a series of resources to help you navigate the world customer experience design, and discovery how to spark joy in every customer interaction.</p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td class="es-m-p20r es-m-p20l" align="left" bgcolor="#ffffff" style="padding:0; margin:0; padding-left:40px; padding-right:40px; background-color:#ffffff"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" valign="top" style="padding:0; margin:0; width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:separate; border-spacing:0px; border-radius:5px"><tbody><tr><td align="left" style="padding:0; margin:0"><span class="msohide es-button-border" style="border-style:solid; border-color:#FFFFFF; background:#0568fd; border-width:0px; display:inline-block; border-radius:8px; width:auto"><a href="#" class="es-button es-button-1687369338508" target="_blank" style="color:#FFFFFF; font-size:16px; display:inline-block; background:#0568fd; border-radius:8px; font-family:Roobert,Helvetica,Arial; font-weight:bold; font-style:normal; line-height:19px; width:auto; text-align:center; padding:16px 20px; text-decoration:none!important">Read now</a></span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="border-collapse:collapse; border-spacing:0px; table-layout:fixed!important; width:100%"><tbody><tr><td align="center" bgcolor="#e1e8f0" style="padding:0; margin:0; background-color:#e1e8f0"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="border-collapse:collapse; border-spacing:0px; background-color:#FFFFFF; width:600px"><tbody><tr><td class="es-m-p20r es-m-p20l" align="left" style="padding:0; margin:0; padding-left:40px; padding-right:40px"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" style="padding:0; margin:0; padding-top:30px; padding-bottom:30px; font-size:0"><table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td style="padding:0; margin:0; border-bottom:1px solid #e1e8f0; background:unset; height:1px; width:100%; margin:0px"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="border-collapse:collapse; border-spacing:0px; table-layout:fixed!important; width:100%"><tbody><tr><td align="center" bgcolor="#e1e8f0" style="padding:0; margin:0; background-color:#e1e8f0"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="border-collapse:collapse; border-spacing:0px; background-color:#FFFFFF; width:600px"><tbody><tr><td class="es-m-p20r es-m-p20l" align="left" style="padding:0; margin:0; padding-bottom:20px; padding-left:40px; padding-right:40px"><table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="border-collapse:collapse; border-spacing:0px; float:left"><tbody><tr><td class="es-m-p0r es-m-p20b" valign="top" align="center" style="padding:0; margin:0; width:156px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" style="padding:0; margin:0; font-size:0px"><a href="#" style="text-decoration:underline; color:#0068A5; font-size:14px"><img class="adapt-img" src="https://tgikta.stripocdn.email/content/guids/CABINET_91cb68c8a79a5767bfe88de6e1c2f03f4df94cc0a9d931c3aea7a3da224bc192/images/untitled_design_22modified.png" alt="" width="156" style="display:block; border:0; outline:none; text-decoration:none"></a> </td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" align="right" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; width:344px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h5 style="margin:0; line-height:120%; font-family:'public sans',helvetica,arial; color:#2d9097"><strong>USER RESEARCH</strong></h5></td></tr><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h3 style="margin:0; line-height:22px; font-family:'public sans',helvetica,arial; font-size:18px; font-style:normal; font-weight:bold; color:#000000">Creating a research hypothesis: How to formulate and test UX expectations</h3></td></tr><tr><td align="left" style="padding:0; margin:0"><p style="margin:0; font-family:'public sans',helvetica,arial; line-height:19px; color:#0568fd; font-size:16px"><strong><a href="#" style="text-decoration:none; color:#0568fd; font-size:16px; line-height:19px; font-family:'public sans',helvetica,arial">Let's go →</a></strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td class="es-m-p20r es-m-p20l" align="left" style="padding:0; margin:0; padding-bottom:20px; padding-left:40px; padding-right:40px"><table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="border-collapse:collapse; border-spacing:0px; float:left"><tbody><tr><td class="es-m-p0r es-m-p20b" valign="top" align="center" style="padding:0; margin:0; width:156px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" style="padding:0; margin:0; font-size:0px"><a href="#" style="text-decoration:underline; color:#0068A5; font-size:14px"><img class="adapt-img" src="https://tgikta.stripocdn.email/content/guids/CABINET_91cb68c8a79a5767bfe88de6e1c2f03f4df94cc0a9d931c3aea7a3da224bc192/images/untitled_design_23modified.png" alt="" width="156" style="display:block; border:0; outline:none; text-decoration:none"></a> </td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" align="right" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; width:344px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h5 style="margin:0; line-height:120%; font-family:'public sans',helvetica,arial; color:#2d9097">USER RESEARCH</h5></td></tr><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h3 style="margin:0; line-height:22px; font-family:'public sans',helvetica,arial; font-size:18px; font-style:normal; font-weight:bold; color:#333333">6 Reasons why all businesses should invest in UX research</h3></td></tr><tr><td align="left" style="padding:0; margin:0"><p style="margin:0; font-family:'public sans',helvetica,arial; line-height:19px; color:#0568fd; font-size:16px"><strong><a href="#" style="text-decoration:none; color:#0568fd; font-size:16px; line-height:19px; font-family:'public sans',helvetica,arial">Learn more →</a></strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td class="es-m-p20r es-m-p20l" align="left" style="padding:0; margin:0; padding-bottom:20px; padding-left:40px; padding-right:40px"><table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="border-collapse:collapse; border-spacing:0px; float:left"><tbody><tr><td class="es-m-p0r es-m-p20b" valign="top" align="center" style="padding:0; margin:0; width:156px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" style="padding:0; margin:0; font-size:0px"><a href="#" style="text-decoration:underline; color:#0068A5; font-size:14px"><img class="adapt-img" src="https://tgikta.stripocdn.email/content/guids/CABINET_91cb68c8a79a5767bfe88de6e1c2f03f4df94cc0a9d931c3aea7a3da224bc192/images/untitled_design_25modified.png" alt="" width="156" style="display:block; border:0; outline:none; text-decoration:none"></a> </td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" align="right" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; width:344px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h5 style="margin:0; line-height:120%; font-family:'public sans',helvetica,arial; color:#2d9097">USER RESEARCH</h5></td></tr><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h3 style="margin:0; line-height:22px; font-family:'public sans',helvetica,arial; font-size:18px; font-style:normal; font-weight:bold; color:#333333">Navigating the future: The trends shaping the user research industry</h3></td></tr><tr><td align="left" style="padding:0; margin:0"><p style="margin:0; font-family:'public sans',helvetica,arial; line-height:19px; color:#0568fd; font-size:16px"><strong><a href="#" style="text-decoration:none; color:#0568fd; font-size:16px; line-height:19px; font-family:'public sans',helvetica,arial">Find out →</a></strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td class="es-m-p20r es-m-p20l" align="left" style="padding:0; margin:0; padding-left:40px; padding-right:40px"><table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="border-collapse:collapse; border-spacing:0px; float:left"><tbody><tr><td class="es-m-p0r es-m-p20b" valign="top" align="center" style="padding:0; margin:0; width:156px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="center" style="padding:0; margin:0; font-size:0px"><a href="#" style="text-decoration:underline; color:#0068A5; font-size:14px"><img class="adapt-img" src="https://tgikta.stripocdn.email/content/guids/CABINET_91cb68c8a79a5767bfe88de6e1c2f03f4df94cc0a9d931c3aea7a3da224bc192/images/untitled_design_24modified.png" alt="" width="156" style="display:block; border:0; outline:none; text-decoration:none"></a> </td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" align="right" role="none" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; width:344px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h5 style="margin:0; line-height:120%; font-family:'public sans',helvetica,arial; color:#012577"><strong>THE OPTIMAL PATH PODCAST</strong></h5></td></tr><tr><td align="left" style="padding:0; margin:0; padding-bottom:10px"><h3 style="margin:0; line-height:22px; font-family:'public sans',helvetica,arial; font-size:18px; font-style:normal; font-weight:bold; color:#000000">How customer insights power digital transformation with Sander Viegers</h3></td></tr><tr><td align="left" style="padding:0; margin:0"><p style="margin:0; font-family:'public sans',helvetica,arial; line-height:19px; color:#0568fd; font-size:16px"><strong><a href="#" style="text-decoration:none; color:#0568fd; font-size:16px; line-height:19px; font-family:'public sans',helvetica,arial">Listen now →</a></strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="border-collapse:collapse; 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