February 15, 2024 8:12 AM
-
hello=dovetail.com@email.dovetail.com
Learn how Netflix uses customer insights to fuel growth
Promotion of the Insight Out 2024 event and a product strategy masterclass by Dovetail.
And how Meta PMs think about insights. And why a Director of Research at Twitch thinks we sometimes do too much research. And...
February 15, 2024 8:12 AM
-
hello=dovetail.com@email.dovetail.com
Learn how Netflix uses customer insights to fuel growth
Promotion of the Insight Out 2024 event and a product strategy masterclass by Dovetail.
And how Meta PMs think about insights. And why a Director of Research at Twitch thinks we sometimes do too much research. And...
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</style></head><body style="word-spacing:normal"><span class="vero-preheader" style="display:none; font-size:1px; color:#333333; line-height:1px; max-height:0px; max-width:0px; opacity:0; overflow:hidden">And how Meta PMs think about insights. And why a Director of Research at Twitch thinks we sometimes do too much research. And... </span><div class="vero-zwnj-nbsp-padding" style="display:none; max-height:0px; overflow:hidden"> </div><div><table align="center" class="__snippet_unlocked_mjml_3729_5fea5898762888a11570af407e62a1619c268778" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td><div style="margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:0px; padding-left:16px; padding-right:16px; padding-top:0px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="center" style="font-size:0px; padding:0px; padding-top:0px; padding-right:0px; padding-bottom:0px; padding-left:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:600px"><a href="#" target="_blank" class="vdt_link"><img alt="Outlier Logo" height="auto" src="https://message-cdn.getvero.com/uploads/9efc2c41e0a54e7e7dc9412d187de9f5/fullsize/bb9afb07-0483-47d2-81f9-3fb4373b122f-outlier-white-banner--mobile.jpg" width="600" style="border:0; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></td></tr></tbody></table><div class="__snippet_unlocked_mjml_3726_1f1f4d5d4198edbd96941e5a50df2c778b9e4102" style="background:#ffffff; background-color:#ffffff; margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:32px; padding-bottom:80px; padding-left:16px; padding-right:16px; padding-top:0px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="center" style="font-size:0px; padding:0px; padding-top:0px; padding-right:0px; padding-bottom:32px; padding-left:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:600px"><a href="#" target="_blank" class="vdt_link"><img alt="Insight Out program is live!" height="auto" src="https://message-cdn.getvero.com/uploads/9efc2c41e0a54e7e7dc9412d187de9f5/fullsize/f9d5f8ba-923d-41e1-9de5-8673e4b871cd-email-program-is-live.gif" width="600" style="border:0; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"></a></td></tr></tbody></table></td></tr><tr><td align="left" style="font-size:0px; padding:0px; word-break:break-word"><div style="font-family:'Oxygen','Helvetica','Arial',sans-serif; font-size:30px; line-height:38px; text-align:left; color:#000000"><div>What will you learn at Insight Out 2024? </div></div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; padding-top:16px; padding-right:0px; padding-bottom:0px; padding-left:0px; word-break:break-word"><div style="font-family:'EB Garamond','Georgia','Times New Roman',serif; font-size:20px; line-height:32px; text-align:left; color:#000000">Fences are great for keeping dogs off your lawn, ensuring children don’t run astray, and maintaining a healthy (but not unfriendly) distance from your neighbors.<br><br>However, they aren’t great for sitting on. Very uncomfortable. So, if you’re sitting on the fence about coming to Insight Out in April, we’ll help you make the jump with a sneaky look into what you’ll learn on the day.<br><br><strong>Netflix Lead Designer Fonz Morris</strong> will look into the unique way the streaming service uses customer insights to fuel growth.<br><br><strong>Meta Director of Product Management Claire Menke Priestley</strong> will share her perspective on the disconnects between PM and research—and how we can fix it.<br><br><strong>Uber Senior Design Manager John Garvie</strong> will give us his take on why specialization is on its way out.<br><br><strong>Voya Financial AVP Behavioral Science Researcher Christelle Ngoumen, Ph.D</strong>., will show us how to use behavioral science methods to back up qualitative findings.<br><br>This is just scratching the surface—check out the full program on our website. Early-bird tickets and online spots are still available—get in now to secure your spot.</div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; padding-top:32px; padding-right:0px; padding-bottom:0px; padding-left:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate; line-height:100%"><tbody><tr><td align="center" bgcolor="#000000" role="presentation" valign="middle" style="border:none; border-radius:0px; background:#000000"><a href="#" target="_blank" class="vdt_link" style="display:inline-block; background:#000000; color:#ffffff; font-family:'Helvetica','Arial',sans-serif; font-size:20px; font-weight:normal; line-height:20px; margin:0; text-decoration:none; text-transform:none; padding:10px 25px; border-radius:0px">Register now</a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff; background-color:#ffffff; margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:32px; padding-left:16px; padding-right:16px; padding-top:0px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px; padding:0px; word-break:break-word"><div style="font-family:'Oxygen','Helvetica','Arial',sans-serif; font-size:44px; line-height:56px; text-align:left; color:#000000">More events</div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff; background-color:#ffffff; margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:80px; padding-left:16px; padding-right:16px; padding-top:0px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="center" style="font-size:0px; padding:0px; padding-top:0px; padding-right:0px; padding-bottom:32px; padding-left:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:600px"><a href="#" target="_blank" class="vdt_link"><img alt="Product Strategy is simple with Henry Latham." height="auto" src="https://images.ctfassets.net/mmu68mmhtb17/78GKQDS1PaGmwliAX0MKEW/4ab2bb863d8087dd0916402a1d702010/io-webinar-feb2024-cover__1_.png?w=2240&h=1260&q=80&fm=webp" width="600" style="border:0; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"></a></td></tr></tbody></table></td></tr><tr><td align="left" style="font-size:0px; padding:0px; word-break:break-word"><div style="font-family:'Oxygen','Helvetica','Arial',sans-serif; font-size:30px; line-height:38px; text-align:left; color:#141414">Simplify your product strategy </div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; padding-top:16px; padding-right:0px; padding-bottom:0px; padding-left:0px; word-break:break-word"><div style="font-family:'EB Garamond','Georgia','Times New Roman',serif; font-size:20px; line-height:32px; text-align:left; color:#141414">Prod-MBA Founder Henry Latham has taught more than 380 aspiring and current product leaders to untangle the complex web of unnecessary fluff around crafting a product strategy. Now he wants to share what he’s learned with you.<br><br><strong>Join us at 2 PM PST, February 21</strong>, <strong>for a fast-paced masterclass on simplifying product strategy</strong>. Over 45 minutes, we’ll cover:<br><ul><li>Actionable ways to define your product strategy</li><li>How to validate product strategy before building anything</li><li>How product discovery can help you define product strategy</li><li>Ways you can stand out and position yourself as a strong product leader</li></ul>This event will be a fantastic opportunity for the product community to get back to basics and focus on what really matters—delivering exceptional products that customers love. <strong>It’s totally free, and the session will be recorded</strong>—register to get the recording in your inbox.<br><br></div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; padding-top:32px; padding-right:0px; padding-bottom:0px; padding-left:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate; line-height:100%"><tbody><tr><td align="center" bgcolor="#000000" role="presentation" valign="middle" style="border:none; border-radius:0px; background:#000000"><a href="#" target="_blank" class="vdt_link" style="display:inline-block; background:#000000; color:#ffffff; font-family:'Helvetica','Arial',sans-serif; font-size:20px; font-weight:normal; line-height:20px; margin:0; text-decoration:none; text-transform:none; padding:10px 25px; border-radius:0px">Register now</a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff; background-color:#ffffff; margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:0px; padding-left:16px; padding-right:16px; padding-top:0px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="right" style="font-size:0px; padding:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td style="width:74px"><img height="auto" src="https://getvero.nyc3.cdn.digitaloceanspaces.com/uploads/9efc2c41e0a54e7e7dc9412d187de9f5/fullsize/709fe54f-da7a-46c9-92ce-949133e276be-creature-bird-pop.png" width="74" style="border:0; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><table align="center" class="__snippet_unlocked_mjml_3730_595e6ff41381962b04ceea795ccf4a788259aa4d" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#B3C38F; background-color:#B3C38F; width:100%"><tbody><tr><td><div style="margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:80px; padding-left:16px; padding-right:16px; padding-top:80px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px; padding:0px; word-break:break-word"><div style="font-family:'EB Garamond','Georgia','Times New Roman',serif; font-size:124px; line-height:32px; text-align:left; color:#141414"><strong>“</strong></div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; padding-top:0px; padding-right:0px; padding-bottom:32px; padding-left:0px; word-break:break-word"><div style="font-family:'Arial',sans-serif; font-size:44px; line-height:56px; text-align:left; color:#141414">Rants and raves</div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; word-break:break-word"><div style="font-family:'EB Garamond','Georgia','Times New Roman',serif; font-size:30px; line-height:38px; text-align:left; color:#141414">Humans have an inherent ability to craft intricate narratives, <a href="#" class="vdt_link">sometimes unknowingly veering into the realm of deception</a>.</div></td></tr><tr><td align="left" style="font-size:0px; padding:0px; padding-top:24px; padding-right:0px; padding-bottom:0px; padding-left:0px; word-break:break-word"><div style="font-family:'Helvetica','Arial',sans-serif; font-size:14px; line-height:20px; text-align:left; color:#141414">Weidan Li, Ph.D., Design Research Lead and Coach, Seek, on why we need more ethnography in UX research. </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td><div style="margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:0px; padding-left:16px; padding-right:16px; padding-top:80px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px; padding:0px; padding-top:0px; padding-right:0px; padding-bottom:40px; padding-left:0px; word-break:break-word"><div style="font-family:'Arial',sans-serif; font-size:44px; line-height:56px; text-align:left; color:#141414">Dovetail blog</div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></td></tr></tbody></table><div style="background:#ffffff; background-color:#ffffff; margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px; padding-bottom:80px; padding-left:0px; padding-right:0px; padding-top:0px; text-align:center"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="center" style="font-size:0px; padding:0px; padding-top:0px; padding-right:16px; padding-bottom:16px; padding-left:16px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:284px"><a href="#" target="_blank" class="vdt_link"><img alt="ResearchOps is on the rise." height="auto" src="https://images.ctfassets.net/mmu68mmhtb17/1SnI9ryjdzuN3EBaNZfWpk/3463bb1d630caa29549e61faeea385a0/ResearchOps_Program_Managers.png?w=1280&h=800&q=80&fm=webp" width="284" style="border:0; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px; padding:0px; padding-top:0px; padding-right:16px; padding-bottom:0px; padding-left:16px; word-break:break-word"><div style="font-family:'Arial',sans-serif; font-size:16px; line-height:26px; text-align:left; color:#141414">ResearchOps is on the rise. But what makes for a great practitioner in this exciting and emerging field? <a href="#" class="vdt_link">Find out the top four qualities of a ReOps manager in this article</a> by James Vinh. </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><table align="center" class="__snippet_unlocked_mjml_3727_15ade26552146d2d2e2ca0496fbaa896377e604b" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F3F3F3; background-color:#F3F3F3; width:100%"><tbody><tr><td><div style="margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:20px; padding-bottom:64px; padding-left:16px; padding-right:16px; padding-top:64px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="center" style="font-size:0px; padding:0px; word-break:break-word"><div style="font-family:'Arial',sans-serif; font-size:30px; line-height:38px; text-align:center; color:#141414">Join the Dovetail Slack Community</div></td></tr><tr><td align="center" style="font-size:0px; padding:0px; padding-top:8px; padding-right:40px; padding-bottom:024px; padding-left:40px; word-break:break-word"><div style="font-family:'Arial',sans-serif; font-size:16px; line-height:26px; text-align:center; color:#000000">Connect with thousands of product-obsessed folks to discuss all things research, product, UX, and more. What are you waiting for?</div></td></tr><tr><td align="center" style="font-size:0px; padding:0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate; line-height:100%"><tbody><tr><td align="center" bgcolor="#000000" role="presentation" valign="middle" style="border:none; border-radius:0px; background:#000000"><a href="#" target="_blank" class="vdt_link" style="display:inline-block; background:#000000; color:#ffffff; font-family:'Helvetica','Arial',sans-serif; font-size:20px; font-weight:normal; line-height:20px; margin:0; text-decoration:none; text-transform:none; padding:10px 25px; border-radius:0px">Join us on Slack</a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></td></tr></tbody></table><div class="__snippet_unlocked_mjml_3728_2512e21de42ec57a2671fc630523cf601ee9bd47" style="background:#ffffff; background-color:#ffffff; margin:0px auto; max-width:632px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff; background-color:#ffffff; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:20px; padding-bottom:48px; padding-left:16px; padding-right:16px; padding-top:64px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top; padding:0"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="center" style="font-size:0px; padding:10px; word-break:break-word"><div style="font-family:'Arial',sans-serif; font-size:14px; line-height:26px; text-align:center; color:#000000">Outlier is the place for product-obsessed folk. 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