April 30, 2024 7:06 AM
-
marketingcampaigns@connect.sproutsocial.com
New data: Get the keys to influencer marketing success
Email highlights a report on influencer marketing with insights from consumers and influencers, and shares strategies on using Threads and creating social listening queries.
Insights from 2,000 consumers and 300 influencers
April 30, 2024 7:06 AM
-
marketingcampaigns@connect.sproutsocial.com
New data: Get the keys to influencer marketing success
Email highlights a report on influencer marketing with insights from consumers and influencers, and shares strategies on using Threads and creating social listening queries.
Insights from 2,000 consumers and 300 influencers
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padding-bottom:15px"><div class="mktoSnippet" id="SproutLogo"><p><a href="#" target="_blank" title="Visit sproutsocial.com" style="text-decoration:none"><img alt="Sprout Social" border="0" class="logo" src="https://media.sproutsocial.com/uploads/LGO_sprout-social-email.png" width="161" style="font-size:20px; color:#59cb59; display:block; border:none"></a></p></div></td><td align="right" class="hidethis" valign="middle" width="443"><div class="mktoSnippet" id="Login"><p><a href="#" target="_blank" title="Start Your Trial" style="color:#8b8b8b; text-transform:uppercase; font-size:12px; text-decoration:none; letter-spacing:1px; font-family:Helvetica,Arial,sans-serif; border-style:none">Start Your Trial <img alt="" height="9" src="http://d672eyudr6aq1.cloudfront.net/img/email/shared_email_images/arrow-login.png" width="4" style="display:inline"></a></p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" class="mktoModule" id="FullwidthImage64e004de-a61a-4e4f-9521-bba2508b5b55" width="100%" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea"><tbody><tr><td align="right" bgcolor="#ffffff" valign="top" width="100%" style="background-color:#e8eaea"><div class="mktoImg" id="Image14f5f6dfe-1f3c-457a-9029-fc5f0ce94f09"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/04/influencer-marketing-report_2024_featured-image.png" width="600" height="339" alt="Four-Part Report | In Influencers We Trust" class="fluidimage" style="display:block; font-family:Helvetica,Arial,sans-serif; font-weight:bold; font-size:20px; line-height:30px"></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="Headlinec7fbd1d1-c281-489d-81be-37426835fa1d" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff"><tbody><tr><td class="spacer20" colspan="3" height="35" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="headlinecde1e59d-c6dc-44ea-b5f1-3c134412b438"><p class="bodycopy" style="margin:0; color:#162020; font-weight:bold; line-height:40px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">The 2024 Influencer Marketing Report: In Influencers We Trust</p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td class="spacer20" colspan="3" height="0" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="BodyCopy" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff; border-collapse:collapse; border-spacing:0; border:none"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="bodytext1"><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">In the age of network fragmentation, influencers are the missing piece to providing cohesive brand experiences and reaching larger audiences. <br><br>We surveyed over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve. Use the data in these reports to increase influencer-driven revenue, forge stronger influencer partnerships and uncover what the future of influencer marketing holds.</p><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Get the research → </a></p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td align="center" class="spacer40" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="SubArticles250af9aa-4834-4467-83f0-fa6c4e5e36c7" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table align="center" cellpadding="0" cellspacing="0" width="84%"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage175af104c-d6fc-4bd5-b43f-103ee7f71e37"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/04/Brands-on-Threads-share-their-strategy-Final.png" width="241" height="136" alt="EDIT ME: Add short description of Image01 here" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline189bfc80e-a314-442b-9de1-1ff688cc8bb2"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">5 Brands Putting Their Own Spin On Threads</p></div><div class="mktEditable" id="subbodytext1817c537b-b6ca-4ca7-87c4-33356aae9cb3"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">What do a public media company, a nonprofit and a pizza oven manufacturer have in common? They’re all stitching a robust strategy on Threads. According to a Q3 2023 Sprout Pulse Survey, 70% of marketers currently use Threads, and another 21% anticipate using it in the near future. See how five brands are making the most of the new platform. </p></div><div class="mktEditable" id="subbodycta1a463fc95-1b08-4eaa-a8b3-2e5fb96a24ce"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Tell me more →</a></p></div></td><td class="coltdnopad" colspan="3" width="4%"> </td><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage2e2b643cf-f7e1-4ed5-80c5-fedc4e51e67a"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/04/How-to-create-better-social-listening-queries-Final.png" width="241" height="136" alt="EDIT ME: Add short description of Image02 here" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline25f041671-5d34-4b20-8299-aa8b4cad6063"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">How to Create Better Social Listening Queries</p></div><div class="mktEditable" id="subbodytext2e05ec87c-30c6-42da-a5cf-c8627cb68a22"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">You don’t need to be a data analyst to craft powerful social listening queries. If your leaders are already bought in on listening, the only thing standing between you and smarter insights is improving your query building skills. Learn how to craft listening queries that answer burning questions about your audience, consumer sentiment and more.</p></div><div class="mktEditable" id="subbodycta23158a8c4-16e5-494b-977d-3cc9ce4e847d"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Show me how →</a></p></div></td></tr><tr><td align="center" class="spacer20" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="FooterModule" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea; 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