May 14, 2024 7:05 AM
-
marketingcampaigns@connect.sproutsocial.com
What does it mean to be “authentic” on social media?
An invitation to understand authenticity in social media and explore influencer marketing trends with a digital event registration.
Discover what different generations are looking for
![](https://cdn.prod.website-files.com/64d960c32f7859038ca70ddf/66458d7495fe2ba0cc42eea8_what-does-it-mean-to-be-authentic-on-social-media.png)
May 14, 2024 7:05 AM
-
marketingcampaigns@connect.sproutsocial.com
What does it mean to be “authentic” on social media?
An invitation to understand authenticity in social media and explore influencer marketing trends with a digital event registration.
Discover what different generations are looking for
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padding-bottom:15px"><div class="mktoSnippet" id="SproutLogo"><p><a href="#" target="_blank" title="Visit sproutsocial.com" style="text-decoration:none"><img alt="Sprout Social" border="0" class="logo" src="https://media.sproutsocial.com/uploads/LGO_sprout-social-email.png" width="161" style="font-size:20px; color:#59cb59; display:block; border:none"></a></p></div></td><td align="right" class="hidethis" valign="middle" width="443"><div class="mktoSnippet" id="Login"><p><a href="#" target="_blank" title="Start Your Trial" style="color:#8b8b8b; text-transform:uppercase; font-size:12px; text-decoration:none; letter-spacing:1px; font-family:Helvetica,Arial,sans-serif; border-style:none">Start Your Trial <img alt="" height="9" src="http://d672eyudr6aq1.cloudfront.net/img/email/shared_email_images/arrow-login.png" width="4" style="display:inline"></a></p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" class="mktoModule" id="FullwidthImage64e004de-a61a-4e4f-9521-bba2508b5b55" width="100%" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea"><tbody><tr><td align="right" bgcolor="#ffffff" valign="top" width="100%" style="background-color:#e8eaea"><div class="mktoImg" id="Image14f5f6dfe-1f3c-457a-9029-fc5f0ce94f09"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/05/Authenticity_is_a_moving_target_on_social_Final.png" width="600" height="338" alt="Authenticity On Social Media Is A Moving Target" class="fluidimage" style="display:block; font-family:Helvetica,Arial,sans-serif; font-weight:bold; font-size:20px; line-height:30px"></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="Headlinec7fbd1d1-c281-489d-81be-37426835fa1d" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff"><tbody><tr><td class="spacer20" colspan="3" height="35" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="headlinecde1e59d-c6dc-44ea-b5f1-3c134412b438"><p class="bodycopy" style="margin:0; color:#162020; font-weight:bold; line-height:40px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Authenticity On Social Media Is A Moving Target</p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td class="spacer20" colspan="3" height="0" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="BodyCopy" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff; border-collapse:collapse; border-spacing:0; border:none"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="bodytext1"><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">In recent years, “authentic” became the name of the game on social. Perfectly curated Instagram grids and high-quality videos gave way to carefree photo dumps and unfiltered, real-time footage. <br><br>Olivia Jepson, Sprout’s Senior Media Strategist (Analytics), unpacks what authenticity on social stands for and how it's evolving across different generations. Learn how to build a content strategy that appeals to both older and younger audiences while maintaining your brand integrity.</p><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Find out how → </a></p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td align="center" class="spacer40" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="SubArticles250af9aa-4834-4467-83f0-fa6c4e5e36c7" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table align="center" cellpadding="0" cellspacing="0" width="84%"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage175af104c-d6fc-4bd5-b43f-103ee7f71e37"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/05/Influencer-marketing-trends-Final.png" width="241" height="134" alt="Influencer Marketing Trends Across Industries" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline189bfc80e-a314-442b-9de1-1ff688cc8bb2"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Influencer Marketing Trends Across Industries</p></div><div class="mktEditable" id="subbodytext1817c537b-b6ca-4ca7-87c4-33356aae9cb3"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Influencer marketing is constantly changing. Discover five influencer marketing trends shaping the landscape—including how brand-influencer relationships are evolving and why influencer diversity is increasingly important—to help you create meaningful strategies in 2024. </p></div><div class="mktEditable" id="subbodycta1a463fc95-1b08-4eaa-a8b3-2e5fb96a24ce"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"> <br><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Explore now →</a></p></div></td><td class="coltdnopad" colspan="3" width="4%"> </td><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage2e2b643cf-f7e1-4ed5-80c5-fedc4e51e67a"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/05/influencer-marketing-digital-event_2024_sprout-nav.png" width="241" height="136" alt="[Digital Event] Under the Brand-fluence" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline25f041671-5d34-4b20-8299-aa8b4cad6063"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">[Digital Event] Under the Brand-fluence<br> </p></div><div class="mktEditable" id="subbodytext2e05ec87c-30c6-42da-a5cf-c8627cb68a22"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Is your business tapping into the full power of influencers? Join our digital event on Tuesday, May 21st for insights and tactics to unlock influencer marketing success, featuring experts like Taylor Lorenz, Tech Journalist at the Washington Post; Content Creator & Marketer, Jayde Powell and more!</p></div><div class="mktEditable" id="subbodycta23158a8c4-16e5-494b-977d-3cc9ce4e847d"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Register here →</a></p></div></td></tr><tr><td align="center" class="spacer20" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="FooterModule" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea; 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