June 5, 2024 1:01 PM
-
ipsoscommunicationsUS@ipsos.com
Discover 3 ways modern brands can break through and thrive
Insights on navigating brand strategies amidst a rapidly changing global environment.
To view this email as a web page, click here
Today’s world is disrupted by a whirlwind of issues: social crises, political uncertainty, climate change and concerns about the implementation of artificial intelligence, to name just a few. Four in fiv
June 5, 2024 1:01 PM
-
ipsoscommunicationsUS@ipsos.com
Discover 3 ways modern brands can break through and thrive
Insights on navigating brand strategies amidst a rapidly changing global environment.
To view this email as a web page, click here
Today’s world is disrupted by a whirlwind of issues: social crises, political uncertainty, climate change and concerns about the implementation of artificial intelligence, to name just a few. Four in fiv
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</style><meta name="robots" content="none"><meta name="robots" content="noarchive"></head><body><div style="text-align:center"><font face="Verdana" size="1">To view this email as a web page, <a href="#">click here</a><br><br></font></div><table cellspacing="0" cellpadding="0" width="800" align="center"><tbody><tr><td width="800" align="left" valign="top" colspan="1" style="margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:0px; padding-top:0px; padding-left:0px; padding-right:0px; padding-bottom:0px"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/us-pov-br.png?version=0" width="100%"> </td></tr></tbody></table><table cellspacing="0" cellpadding="30" width="800" align="center" bgcolor=""><tbody><tr><td valign="top" colspan="1" style="margin:0; float:left"><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:20px; line-height:25px; letter-spacing:0.3px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Today’s world is disrupted by a whirlwind of issues: social crises, political uncertainty, climate change and concerns about the implementation of artificial intelligence, to name just a few. Four in five people (83%) say the world today is changing too fast, according to the Ipsos 2024 Global Trends survey of 50 markets.</p><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:20px; line-height:25px; letter-spacing:0.3px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Brands must constantly adapt to this chaos by planning around shifting contexts – or else risk falling into a futile cycle of reactivity.</p><p style="font-weight:normal; text-align:left; font-family:Arial,Helvetica,san-serif; font-size:20px; line-height:25px; letter-spacing:0.3px; color:#0b0b0b; text-decoration:none">Breaking through requires a comprehensive <strong>knowledge of context</strong> for brands to position their products and services, an ability to <strong>speak creatively</strong> to form a deeper brand connection with their ads, and a <strong>consistent customer experience</strong> that can be measured and optimized.</p><p style="text-align:right"><a href="#" target="_blank"><img src="https://www.ipsos.com/sites/default/files/btn1.png" width="200" style="display:block; margin:0; float:right"></a></p></td></tr></tbody></table><table cellspacing="0" cellpadding="15" width="800" align="center" bgcolor="" style=""><tbody><tr><td class="full" style="width:50%; text-align:left; vertical-align:top"><p style="text-align:left"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/us-br-webinar-600.png?version=0" width="100%" style="display:block; margin:0; float:left"></a></p></td><td class="full" style="width:50%; text-align:left; vertical-align:top"><p style="text-align:left"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/us-br-event-600.png?version=0" width="100%" style="display:block; margin:0; float:left"></a></p></td></tr></tbody></table><table cellspacing="0" cellpadding="30" width="200" height="40" align="center" class="smaller"><tbody><tr><td width="120" align="center" valign="middle" colspan="1" style="text-align:center"><a href="#" target="_blank"><img class="small" width="40" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-social-1.png?version=0" style="display:block; float:left"> </a><a href="#" target="_blank"><img class="small" width="40" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-social-2.png?version=0" style="display:block; float:left"> </a><a href="#" target="_blank"><img class="small" width="40" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-social-3.png?version=0" style="display:block; float:left"></a> </td></tr></tbody></table><table cellspacing="0" cellpadding="0" width="800" align="center"><tbody><tr><td width="88" align="center" valign="top" colspan="1" style="text-align:center"><a href="#" target="_blank"><img class="logo" width="55" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-ipsos-logo.png?version=0" style="display:block; float:left"></a> </td><td width="712" align="right" valign="middle" colspan="1" class="blue"><p style="font-size:12px; line-height:15px; font-family:Arial,Helvetica,sans-serif; color:#000000; padding:0; margin:0 0 7px 0; text-align:left">If you do not wish to continue receiving Ipsos news and updates and want to remove your name from our list, please <a href="#" style="color:#121B5A; text-decoration:underline">click here</a></p><p style="font-size:12px; line-height:15px; font-family:Arial,Helvetica,sans-serif; color:#000000; padding:0; margin:0 0 7px 0; text-align:left">123 Example Street, Example City, EX 12345</p><p style="font-size:12px; line-height:15px; font-family:Arial,Helvetica,sans-serif; color:#000000; padding:0; margin:0 0 7px 0; text-align:left">For more information, visit our website In compliance with the GDPR, Ipsos will not pass on or divulge your details to any other party. 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