May 30, 2024 8:06 AM
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IpsosCommunicationsUS@ipsos.com
How inflation’s pain never left for some Americans
Email discusses socioeconomic conditions in the U.S., insights on shopping behaviors, and upcoming Ipsos engagements and events.
To view this email as a web page, click here Inflation is no longer rapidly rising in the U.S., but its effects linger in major ways as many struggle with the cost of living. In fact, just as many Americans say they are having financial difficulty to
May 30, 2024 8:06 AM
-
IpsosCommunicationsUS@ipsos.com
How inflation’s pain never left for some Americans
Email discusses socioeconomic conditions in the U.S., insights on shopping behaviors, and upcoming Ipsos engagements and events.
To view this email as a web page, click here Inflation is no longer rapidly rising in the U.S., but its effects linger in major ways as many struggle with the cost of living. In fact, just as many Americans say they are having financial difficulty to
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</style></head><body><div style="text-align:center"><font face="Verdana" size="1">To view this email as a web page, <a href="#">click here</a><br><br></font></div><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse!important"><tbody><tr><td class="wider" style="width:100%; padding:8px; text-align:left; vertical-align:middle"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/Weekly-ITA-banner.png?version=2" width="100%"></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse!important; border:1px solid #cccccc"><tbody><tr><td style="width:100%; padding:30px!important; text-align:left; vertical-align:middle"><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Inflation is no longer rapidly rising in the U.S., but its effects linger in major ways as many struggle with the cost of living. In fact, just as many Americans say they are having financial difficulty today (24%) as said the same in June 2022, <a href="#" target="_blank" style="color:#179E9D">according to the Ipsos Cost of Living Monitor</a>. That month has extra significance, in retrospect: We now know it was the peak of inflation. It’s a crucial illustration of our current reality: Prices aren’t rising as much as they once were, but most aren’t going down, either – and for one in four Americans, that really hurts.</p><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">The cost of living – and inequality among Americans who are coping with it – is just one of many macro forces that will shape the future of shopping, along with new technologies, influencer culture, and more. As we explain in <a href="#" target="_blank" style="color:#179E9D">What the Future: Shopping</a>, this is changing the way Americans spend and save, and that will have effects across industries. <a href="#" target="_blank" style="color:#179E9D">Read the full issue</a> to learn how it adds up to a future of shopping that’s seamless and smart.</p><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Keep reading for insights that you can activate to make better decisions today and tomorrow.</p></td></tr></tbody></table><table border="0" cellpadding="30" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse; margin-bottom:30px"><tbody><tr><td class="wider" style="width:50%; text-align:left; vertical-align:top"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-header-1.1-053024.png?version=0" width="100%"></a></td><td class="wider" style="width:50%; text-align:left; vertical-align:top"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-header-1.2-053024.png?version=0" width="100%"></a></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:740px; border-collapse:collapse"><tbody><tr><td class="widers" style="width:100%; text-align:left; vertical-align:top"><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Social shifts, new technologies and changing values are revolutionizing the ways people shop. How will the brands, and independent retailers to superstores that sell to them earn their business? With exclusive interviews, polling and insights on shopping frequency and preferred channels, purchase triggers, concerns and challenges, and attitudes about “buying American” – What the Future: Shopping is a one-stop shop.</p><p class="small" style="text-align:right"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-button.png?version=0" width="200" style="margin-bottom:30px"></a></p></td></tr></tbody></table><table cellspacing="0" cellpadding="30" align="center"><tbody><tr><td> </td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse!important; border-top:1px solid #cccccc; border-right:1px solid #cccccc"><tbody><tr><td class="widercliff" style="width:100%; padding:8px; text-align:left; vertical-align:middle"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-expert-banner-053024.png?version=0" width="100%"></a></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse; border-left:1px solid #cccccc; border-right:1px solid #cccccc; border-bottom:1px solid #cccccc"><tbody><tr><td class="left" style="width:20%; padding:30px!important; text-align:left; vertical-align:top"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-quote.png?version=0" width="100%"> </td><td style="width:80%; padding:30px!important; text-align:left; vertical-align:middle"><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">“What’s the most important issue facing America? It depends where you get your news. While overall, Americans say inflation is the top issue, filtering by media diet reveals a split: Right-wing media viewers say immigration; mainstream media viewers say threats to democracy. As we enter the heart of 2024 election season, it’s important to understand that media sources, particularly at the edges, affect Americans’ opinions and what they believe is true.”</p><p class="bottommove" style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Learn more about where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality.</p><p class="small" style="text-align:right"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-button.png?version=0" width="200" style=""></a></p><br><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9; text-decoration:underline!important">• Two in three Americans – including majorities of both Democrats and Republicans – are concerned about the possibility of violence after the 2024 elections, according to a Reuters/Ipsos survey</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9; text-decoration:underline!important">• Registered voters who have a 401K are slightly more likely to support Biden over Trump, while those with crypto are more likely to support Trump or Robert F. Kennedy Jr.</a></p></td></tr></tbody></table><table border="0" cellpadding="30" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse"><tbody><tr><td class="wider" style="width:50%; text-align:left; vertical-align:top"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-header-2.1-053024.png?version=0" width="100%"></a></td><td class="wider" style="width:50%; text-align:left; vertical-align:top"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-header-2.2-053024.png?version=0" width="100%"></a></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:740px; border-collapse:collapse"><tbody><tr><td class="widers" style="width:100%; text-align:left; vertical-align:top"><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">In an ever-changing digital world, brands must adapt to capture attention and drive results. Ipsos worked with TikTok to reveal the key to creative success in the new whitepaper, "Return on Creative," combining Ipsos’ research expertise with TikTok's deep understanding of its platform and users to provide a roadmap for crafting content that truly resonates.</p><p class="small" style="text-align:right"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-button.png?version=0" width="200" style=""></a></p></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse!important"><tbody><tr><td class="wider" style="width:100%; text-align:left; vertical-align:middle"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-data-053024.png?version=1" width="100%"></a></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" bgcolor="#F6F6F6" align="center" style="width:100%; max-width:800px; border-collapse:collapse; margin-bottom:30px"><tbody><tr><td class="sidebarleft" style="width:50%; text-align:left; vertical-align:top"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-sidebar-053024-b.png?version=0" width="100%"></a></td><td class="sidebar" style="width:50%; text-align:left; vertical-align:top"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-sidebar-title-053024.png?version=0" width="100%"></a> <p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Long after November, businesses will be grappling with the next White House agenda and what it means for critical business issues like labor, inflation, trade, immigration, supply chains, and more. Decision-makers can reduce their exposure to unexpected shifts by building a strategy that accounts for different outcomes.</p><p style="text-align:left; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:23px; letter-spacing:0.1px; color:#0b0b0b; font-weight:normal; font-style:normal; text-decoration:none">Read our new client impact story to learn how Ipsos has worked with Eurasia Group as they help major financial players, from hedge funds to institutional investors, understand their exposure to political risk and identify opportunities for growth.</p><p class="small" style="text-align:right"><a href="#" target="_blank"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-read-now-050924.png?version=0" width="200" style=""></a></p></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse!important"><tbody><tr><td class="wider" style="width:100%; text-align:left; vertical-align:middle"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-header-3.png?version=1" width="100%"> </td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:700px; border-collapse:collapse!important"><tbody><tr><td style="color:#0fafa9; text-decoration:underline; width:100%; padding:30px!important; text-align:left; vertical-align:middle"><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• The Inside Track: 2024 Election Briefing (On demand)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• KEYS – The Worry and The Wonder of AI (June 6)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• What the Future: Shopping (June 11)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• The Inside Track: 2024 Election Briefing (June 25)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• 3 Ways Modern Brands Can Break Through and Thrive (June 26)</a></p></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:800px; border-collapse:collapse!important"><tbody><tr><td class="wider" style="width:100%; text-align:left; vertical-align:middle"><img src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-header-4.png?version=1" width="100%"> </td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" style="width:100%; max-width:700px; border-collapse:collapse!important"><tbody><tr><td style="color:#0fafa9; text-decoration:underline; width:100%; padding:30px!important; text-align:left; vertical-align:middle"><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• ASCO Annual Meeting 2024 (May 31-June 4, Chicago)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• Behavioral Decision Research in Management (BDRM) Conference (June 6-8, Chicago)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• ANA B2 Awards Gala (June 13, Naples, Fla.)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• Ipsos @ Cannes Lions (June 17-21, Cannes, France)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• The Quirk’s Event (July 17-18, New York)</a></p><p style="text-align:left; margin-top:0px; margin-left:0px; margin-right:0px; margin-bottom:10px; padding-top:3px; padding-left:0px; padding-right:0px; padding-bottom:0px; font-family:Arial,Helvetica,san-serif; font-size:18px; line-height:18px; color:#0fafa9; font-weight:normal; text-decoration:none"><a href="#" target="_blank" style="color:#0fafa9">• ARF David Ogilvy Awards 2024 (Sept. 26, New York)</a></p></td></tr></tbody></table><table cellspacing="0" cellpadding="30" width="120" height="40" align="center" class="smaller" style=""><tbody><tr><td class="social" style="width:100%; text-align:left; vertical-align:middle"><a href="#" target="_blank"><img class="smallsocial" width="40" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-social-1.png?version=0" style="display:block; float:left"> </a><a href="#" target="_blank"><img class="smallsocial" width="40" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-social-2.png?version=0" style="display:block; float:left"> </a><a href="#" target="_blank"><img class="smallsocial" width="40" border="0" title="" src="https://resources.ipsos.com/rs/297-CXJ-795/images/ITA-pov-social-3.png?version=0" style="display:block; 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